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Multivariate analysis in marketing
Theory and application
by David A. Aaker
Paperback, 358 Pages, Published 1971 by Wadsworth Pub. Co
ISBN-13: 978-0-534-00016-5, ISBN: 0-534-00016-9






Consumerism Search for the Consumer Interest by David A Aaker and George Sutherland Day 1974 Hardcover(2nd Edition)
by David A. Aaker, George S. Day, George Sutherland Day
Hardcover, 400 Pages, Published 1974 by Free Press
ISBN-13: 978-0-02-900060-1, ISBN: 0-02-900060-2






Advertising Management by Aaker, David A
by David A. Aaker, John G. Myers
Hardcover, 640 Pages, Published 1975 by Prentice Hall
ISBN-13: 978-0-13-015974-8, ISBN: 0-13-015974-3






Brand Portfolio Strategy(Reprint)
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker
Paperback, 368 Pages, Published 2020 by Free Press
ISBN-13: 978-1-982146-52-8, ISBN: 1-982146-52-4






Marketing Research
by V. Kumar , Robert P. Leone , David A. Aaker , George S. Day
Paperback, Published 2018 by John Wiley & Sons Inc
ISBN-13: 978-1-119-49758-5, ISBN: 1-119-49758-2






Strategic Market Management 11E(11th Edition)
by Christine Moorman , David A. Aaker
Paperback, 400 Pages, Published 2017 by John Wiley & Sons Inc
ISBN-13: 978-1-119-39220-0, ISBN: 1-119-39220-9






Brand Relevance
Making Competitors Irrelevant
by David A. Aaker , Mark Ashby
Audio, Published 2016 by Audible Studios On Brilliance Audio
Audiobook, Mp3 Audio, Unabridged
ISBN-13: 978-1-5113-8360-8, ISBN: 1-5113-8360-7






Marketing Research 12E(12th Edition)
by David A. Aaker \. , V. Kumar , Robert P. Leone , George S. Day
Paperback, 768 Pages, Published 2016 by Wiley
ISBN-13: 978-1-119-23872-0, ISBN: 1-119-23872-2






Brand Equity & Advertising(1st Edition)
Advertising's Role in Building Strong Brands
by David A. Aaker , Alexander L. Biel
Hardcover, 390 Pages, Published 2016 by Psychology Press
ISBN-13: 978-1-138-15052-2, ISBN: 1-138-15052-5






Strategic Market Management(10th Edition)
by David A. Aaker
Paperback, 336 Pages, Published 2013 by Wiley
ISBN-13: 978-1-118-58286-2, ISBN: 1-118-58286-1

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George Day

John Myers


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1971




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