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 | | Brand Equity & Advertising(1st Edition) Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology) by Alexander L. Biel, David A. Aaker, Aaker/Biel Paperback, 432 Pages, Published 1993 by Psychology Press ISBN-13: 978-0-8058-1284-8, ISBN: 0-8058-1284-9 |
 | | Brand Equity & Advertising(1st Edition) Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology) by Alexander L. Biel, David A. Aaker Loose Leaf, 384 Pages, Published 1993 by Lawrence Erlbaum ISBN-13: 978-0-8058-1283-1, ISBN: 0-8058-1283-0 |
David Aaker
