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 | | Marketing Research(8th Edition) by David A. Aaker, George S. Day, V. Kumar Hardcover, 800 Pages, Published 2003 by Wiley ISBN-13: 978-0-471-23057-1, ISBN: 0-471-23057-X |
 | | Strategic Marketing Management(6th Edition) by David A. Aaker Paperback, 352 Pages, Published 2003 by John Wiley & Sons International Edition ISBN-13: 978-0-471-35995-1, ISBN: 0-471-35995-5 |
 | | WIE Marketing Research(8th Edition) by David A. Aaker, George S. Day, Vineet Kumar, D.A. Aaker Hardcover, 800 Pages, Published 2003 by Wiley ISBN-13: 978-0-471-45168-6, ISBN: 0-471-45168-1 |
David Aaker
