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Brand Portfolio Strategy
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker
Paperback, 368 Pages, Published 2020 by Free Press
ISBN-13: 978-1-982146-52-8, ISBN: 1-982146-52-4






Owning Game-Changing Subcategories
Uncommon Growth in the Digital Age
by David Aaker
Paperback, 204 Pages, Published 2020 by Morgan James Publishing
ISBN-13: 978-1-64279-890-6, ISBN: 1-64279-890-8






Owning Game-Changing Subcategories
Uncommon Growth in the Digital Age
by David Aaker
222 Pages, Published 2020 by Morgan James Publishing
ISBN-13: 978-1-64279-891-3, ISBN: 1-64279-891-6






Creating Signature Stories
Strategic Messaging That Persuades, Energizes And Inspires
by David Aaker
Paperback, Published 2022 by India Portfolio
ISBN-13: 978-0-14-345641-4, ISBN: 0-14-345641-5






The Future of Purpose-Driven Branding
Signature Programs That Impact & Inspire Both Business and Society
by Aaker, David
Published 2022 by Morgan James Publishing
ISBN-13: 978-1-63195-988-2, ISBN: 1-63195-988-3

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