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Books by Aaker David






Brand Relevance(1st Edition)
Making Competitors Irrelevant
by David A. Aaker
Hardcover, 400 Pages, Published 2011 by Jossey-Bass
ISBN-13: 978-0-470-61358-0, ISBN: 0-470-61358-0






Developing Business Strategies(6th Edition)
by David A. Aaker
Hardcover, 352 Pages, Published 2001 by Wiley
ISBN-13: 978-0-471-06411-4, ISBN: 0-471-06411-4






Brand Portfolio Strategy(Reprint)
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker
Paperback, 368 Pages, Published 2020 by Free Press
ISBN-13: 978-1-982146-52-8, ISBN: 1-982146-52-4






Managing Brand Equity(Reprint)
by David A. Aaker, Arnold Zweig
Hardcover, 299 Pages, Published 1991 by Free Press
Bargain Price
ISBN-13: 978-0-02-900101-1, ISBN: 0-02-900101-3






Owning Game-Changing Subcategories
Uncommon Growth in the Digital Age
by David Aaker
Paperback, 204 Pages, Published 2020 by Morgan James Publishing
ISBN-13: 978-1-64279-890-6, ISBN: 1-64279-890-8






Creating Signature Stories
Strategic Messaging that Energizes, Persuades and Inspires
by David Aaker
Paperback, 190 Pages, Published 2018 by Morgan James Publishing
ISBN-13: 978-1-68350-611-9, ISBN: 1-68350-611-1






The Future of Purpose-Driven Branding
Signature Programs that Impact & Inspire Both Business and Society
by Aaker, David
Paperback, 260 Pages, Published 2022 by Morgan James Publishing
ISBN-13: 978-1-63195-988-2, ISBN: 1-63195-988-3






Strategic Market Management(10th Edition)
by David A. Aaker
Paperback, 336 Pages, Published 2013 by Wiley
ISBN-13: 978-1-118-58286-2, ISBN: 1-118-58286-1






Brand Portfolio Strategy(Reprint)
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker
Hardcover, 368 Pages, Published 2004 by Free Press
Mobipocket_Ebook
ISBN-13: 978-0-7432-4938-6, ISBN: 0-7432-4938-0






Strategic Market Management(4th Edition)
by David A. Aaker
Paperback, 400 Pages, Published 1995 by Wiley
ISBN-13: 978-0-471-30956-7, ISBN: 0-471-30956-7






Marketing Research(10th Edition)
by David A. Aaker, V. Kumar, George S. Day, Robert P. Leone
Hardcover, 816 Pages, Published 2009 by Wiley
ISBN-13: 978-0-470-31725-9, ISBN: 0-470-31725-6






Brand Leadership(1st Edition)
The Next Level of the Brand Revolution
by David A. Aaker, Erich Joachimsthaler, Joachimsthaler Aaker
Hardcover, 368 Pages, Published 2000 by Free Press
ISBN-13: 978-0-684-83924-0, ISBN: 0-684-83924-5






Strategic Market Management(9th Edition)
(Strategic Market Managment)
by Professor David A. Aaker, Aakar D. A.
Paperback, 352 Pages, Published 2009 by Wiley
ISBN-13: 978-0-470-31724-2, ISBN: 0-470-31724-8






Spanning Silos
The New CMO Imperative
by David A. Aaker, David Aker
Hardcover, 217 Pages, Published 2008 by Harvard Business Review Press
ISBN-13: 978-1-4221-2876-3, ISBN: 1-4221-2876-8






Strategic Market Management(8th Edition)
(Strategic Market Managment)
by David A. Aaker
Paperback, 336 Pages, Published 2007 by Wiley
ISBN-13: 978-0-470-05623-3, ISBN: 0-470-05623-1






Strategic Market Management(7th Edition)
(Strategic Market Managment)
by David A. Aaker
Paperback, 368 Pages, Published 2004 by Wiley
ISBN-13: 978-0-471-48426-4, ISBN: 0-471-48426-1






Strategic Marketing Management,(6th Edition)
(Strategic Market Management)
by David A. Aaker, Paun Gheorghe
Paperback, 352 Pages, Published 2001 by Wiley
ISBN-13: 978-0-471-41572-5, ISBN: 0-471-41572-3






Aaker on Branding(Illustrated)
20 Principles That Drive Success
by David Aaker
Paperback, 220 Pages, Published 2014 by Morgan James Publishing
ISBN-13: 978-1-61448-832-3, ISBN: 1-61448-832-0






Marketing Research(9th Edition)
by Professor David A. Aaker, George S. Day, V. Kumar, Cram101 Textbook Reviews
Hardcover, 792 Pages, Published 2006 by Wiley
ISBN-13: 978-0-470-05076-7, ISBN: 0-470-05076-4






Harvard Business Review on Brand Management(1st Edition)
(Harvard Business Review Paperback Series)
by David A. Aaker, Erich Joachimsthaler, John Quelch, David Harding, Harvard Business Review, Regina Fazio Maruca, David Kenny, Vijay Vishwanath, Mark Jonathan
Paperback, 204 Pages, Published 1999 by Harvard Business Press
ISBN-13: 978-1-57851-144-0, ISBN: 1-57851-144-5



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