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Marketing Concepts, Strategies and Decisions
by David J. Reibstein
Published 1985
ISBN-13: 978-0-13-487249-0, ISBN: 0-13-487249-5






Marketing Metrics
by David Reibstein, Neil Bendle, Phillip E. Pfeifer, Paul Farris
476 Pages, Published 2020 by Financial Times/Prentice Hall
ISBN-13: 978-0-13-671713-3, ISBN: 0-13-671713-6






Key Marketing Metrics
The 50+ Metrics Every Manager Needs to Know
by Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein
456 Pages, Published 2021
ISBN-13: 978-1-292-36086-7, ISBN: 1-292-36086-0






Key Marketing Metrics
The 50+ metrics every manager needs to know
by Paul Farris, Neil Bendle, Phillip Pfeifer, David Reibstein
440 Pages, Published 2017 by Pearson Uk
ISBN-13: 978-1-292-21249-4, ISBN: 1-292-21249-7






Your Guide to Entertainment Marketing and Performance by Patricia Esgate, Paul W. Farris and Al Lieberman
by Al Lieberman, Patricia Esgate, Paul W. Farris, Neil Bendle, Phillip E. Pfeifer, David Reibstein
737 Pages, Published 2013 by Ft Press
ISBN-13: 978-0-13-374285-5, ISBN: 0-13-374285-7






The Definitive Guide to Marketing Analytics and Metrics
(Collection)
by Cesar Brea, Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox, Neil Bendle, David Reibstein, Phillip E. Pfeifer
Digital, 1,009 Pages, Published 2014 by Ft Press
ISBN-13: 978-0-13-399477-3, ISBN: 0-13-399477-5

All Authors

David Reibstein

Paul Farris

Phillip Pfeifer

Neil Bendle

Patricia Esgate

Al Lieberman

Ronald Wilcox

Rajkumar Venkatesan

Cesar Brea


All Years

2021

2020

2017

2014

2013

1985




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