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Books by David Reibstein






Marketing Metrics(2nd Edition)
The Definitive Guide to Measuring Marketing Performance
by Paul W. Farris, Neil T. Bendle, David J. Reibstein, Phillip E. Pfeifer
Hardcover, 432 Pages, Published 2010 by Pearson Ft Press
ISBN-13: 978-0-13-705829-7, ISBN: 0-13-705829-2






Wharton on Dynamic Competitive Strategy(1st Edition)
by David J. Reibstein, George S. Day, Robert E. Gunther
Paperback, 480 Pages, Published 2004 by Wiley
ISBN-13: 978-0-471-68957-7, ISBN: 0-471-68957-2






Marketing Metrics and Financial Performance
(Marketing Science Institute (MSI) Relevant Knowledge Series)
by Donald R. Lehmann, David J. Reibstein
Paperback, 92 Pages, Published 2006 by Marketing Science Institute
ISBN-13: 978-0-9657114-7-0, ISBN: 0-9657114-7-1






Marketing
Concepts, Strategies, and Decisions
by David J. Reibstein
Hardcover, 684 Pages, Published 1984 by Prentice Hall College Div
ISBN-13: 978-0-13-556861-3, ISBN: 0-13-556861-7






Wharton on Dynamic Competitive Strategy(1st Edition)
by George S. Day, David J. Reibstein, Robert E. Gunther
Hardcover, 480 Pages, Published 1997 by Wiley
ISBN-13: 978-0-471-17207-9, ISBN: 0-471-17207-3






Marketing Metrics(1st Edition)
50+ Metrics Every Executive Should Master
by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Dave Reibstein
Hardcover, 384 Pages, Published 2006 by Pearson Prentice Hall
ISBN-13: 978-0-13-187370-4, ISBN: 0-13-187370-9






Cases in Marketing Research
by David J. Reibstein, F. Stewart Debruicker
Hardcover, 396 Pages, Published 1983 by Prentice Hall
ISBN-13: 978-0-13-118927-0, ISBN: 0-13-118927-1






Key Marketing Metrics(1st Edition)
by Paul W. Farris, David J. Reibstein, Neil T. Bendle, Phillip E. Pfeifer
Paperback, 368 Pages, Published 1600 by Ft Press
ISBN-13: 978-0-273-72203-8, ISBN: 0-273-72203-4






Marketing Metrics
The Manager's Guide to Measuring Marketing Performance
by Paul Farris, Neil Bendle, David J. Reibstein, Phillip E. Pfeifer
476 Pages, Published 2015 by Ft Press
ISBN-13: 978-0-13-408612-5, ISBN: 0-13-408612-0






Marketing Metrics(3rd Edition)
The Manager's Guide to Measuring Marketing Performance
by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, William Brueggeman, Jeffrey Fisher, Farris Et All
Hardcover, 464 Pages, Published 2015 by Pearson Ft Press
ISBN-13: 978-0-13-408596-8, ISBN: 0-13-408596-5






Marketing Strategy from the Masters
(Collection)
by Philip Kotler, Nancy Lee, Paul W. Farris, Phillip E. Pfeifer, Monique Reece, Neil T. Bendle, David J. Reibstein, Larry Light, Joan Kiddon, Ft Press Delivers, David E. Reibstein
Ebook, 400 Pages, Published 2010 by Ft Press
ISBN-13: 978-0-13-261760-4, ISBN: 0-13-261760-9






Marketing Metrics
50+ Metrics Every Executive Should Master
by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Ebook, 384 Pages, Published 2006 by Pearson Education
ISBN-13: 978-0-13-271627-7, ISBN: 0-13-271627-5






Key Marketing Metrics
The 50+ Metrics Every Manager Needs to Know
by Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein
456 Pages, Published 2021
ISBN-13: 978-1-292-36086-7, ISBN: 1-292-36086-0






Marketing Metrics
by David Reibstein, Neil Bendle, Phillip E. Pfeifer, Paul Farris
476 Pages, Published 2020 by Financial Times/Prentice Hall
ISBN-13: 978-0-13-671713-3, ISBN: 0-13-671713-6






Key Marketing Metrics
The 50+ metrics every manager needs to know
by Paul Farris, Neil Bendle, Phillip Pfeifer, David Reibstein
440 Pages, Published 2017 by Pearson Uk
ISBN-13: 978-1-292-21249-4, ISBN: 1-292-21249-7






The Definitive Guide to Marketing Analytics and Metrics
(Collection)
by Cesar Brea, Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox, Neil Bendle, David Reibstein, Phillip E. Pfeifer
Digital, 1,009 Pages, Published 2014 by Ft Press
ISBN-13: 978-0-13-399477-3, ISBN: 0-13-399477-5






Your Guide to Entertainment Marketing and Performance by Patricia Esgate, Paul W. Farris and Al Lieberman
by Al Lieberman, Patricia Esgate, Paul W. Farris, Neil Bendle, Phillip E. Pfeifer, David Reibstein
737 Pages, Published 2013 by Ft Press
ISBN-13: 978-0-13-374285-5, ISBN: 0-13-374285-7






Key Marketing Metrics(2nd Edition)
by Paul Farris, Neil T. Bendle, David Reibstein, Phillip Pfeifer
Paperback, 440 Pages, Published 2017 by Ft Publishing International
ISBN-13: 978-1-292-21247-0, ISBN: 1-292-21247-0






Key Marketing Metrics
The 50+ Metrics Every Manager Needs To Know
by Neil Bendle, Paul W. Farris, Phillip Pfeifer, David Reibstein
494 Pages, Published 2021 by Pearson Uk
ISBN-13: 978-1-292-36087-4, ISBN: 1-292-36087-9






Marketing Metrics
by Neil Bendle, Paul W. Farris, Phillip Pfeifer, David Reibstein
710 Pages, Published 2020 by Ft Press
ISBN-13: 978-0-13-675531-9, ISBN: 0-13-675531-3



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