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Wharton on Dynamic Competitive Strategy(1st Edition)
by David J. Reibstein, George S. Day, Robert E. Gunther
Paperback, 480 Pages, Published 2004 by Wiley
ISBN-13: 978-0-471-68957-7, ISBN: 0-471-68957-2






Wharton on Dynamic Competitive Strategy(1st Edition)
by George S. Day, David J. Reibstein, Robert E. Gunther
Hardcover, 480 Pages, Published 1997 by Wiley
ISBN-13: 978-0-471-17207-9, ISBN: 0-471-17207-3






Marketing Metrics(1st Edition)
50+ Metrics Every Executive Should Master
by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Dave Reibstein
Hardcover, 384 Pages, Published 2006 by Pearson Prentice Hall
ISBN-13: 978-0-13-187370-4, ISBN: 0-13-187370-9






Key Marketing Metrics(1st Edition)
by Paul W. Farris, David J. Reibstein, Neil T. Bendle, Phillip E. Pfeifer
Paperback, 368 Pages, Published 1600 by Ft Press
ISBN-13: 978-0-273-72203-8, ISBN: 0-273-72203-4

All Authors

David Reibstein

George Day

Robert Gunther

Phillip Pfeifer

Paul Farris

Neil Bendle

Dave Reibstein


All Bindings

Hardcover

Paperback


All Years

2006

2004

1997




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