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The Definitive Guide to Marketing Analytics and Metrics
(Collection)
by Cesar Brea, Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox, Neil Bendle, David Reibstein, Phillip E. Pfeifer
Digital, 1,009 Pages, Published 2014 by Ft Press
ISBN-13: 978-0-13-399477-3, ISBN: 0-13-399477-5






Marketing and Sales Analytics
Proven Techniques and Powerful Applications from Industry Leaders
by Cesar Brea
256 Pages, Published 2014 by Ft Press
ISBN-13: 978-0-13-376171-9, ISBN: 0-13-376171-1

All Authors

Cesar Brea

Neil Bendle

David Reibstein

Phillip Pfeifer

Rajkumar Venkatesan

Paul Farris

Ronald Wilcox




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