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Wharton on Dynamic Competitive Strategy(1st Edition)
by David J. Reibstein, George S. Day, Robert E. Gunther
Paperback, 480 Pages, Published 2004 by Wiley
ISBN-13: 978-0-471-68957-7, ISBN: 0-471-68957-2






Wharton on Dynamic Competitive Strategy(1st Edition)
by George S. Day, David J. Reibstein, Robert E. Gunther
Hardcover, 480 Pages, Published 1997 by Wiley
ISBN-13: 978-0-471-17207-9, ISBN: 0-471-17207-3






Key Marketing Metrics
The 50+ Metrics Every Manager Needs to Know
by Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein
456 Pages, Published 2021
ISBN-13: 978-1-292-36086-7, ISBN: 1-292-36086-0






Marketing Metrics
by David Reibstein, Neil Bendle, Phillip E. Pfeifer, Paul Farris
476 Pages, Published 2020 by Financial Times/Prentice Hall
ISBN-13: 978-0-13-671713-3, ISBN: 0-13-671713-6






Key Marketing Metrics(2nd Edition)
by Paul Farris, Neil T. Bendle, David Reibstein, Phillip Pfeifer
Paperback, 440 Pages, Published 2017 by Ft Publishing International
ISBN-13: 978-1-292-21247-0, ISBN: 1-292-21247-0






Key Marketing Metrics
The 50+ metrics every manager needs to know
by Paul Farris, Neil Bendle, Phillip Pfeifer, David Reibstein
440 Pages, Published 2017 by Pearson Uk
ISBN-13: 978-1-292-21249-4, ISBN: 1-292-21249-7






The Definitive Guide to Marketing Analytics and Metrics
(Collection)
by Cesar Brea, Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox, Neil Bendle, David Reibstein, Phillip E. Pfeifer
Digital, 1,009 Pages, Published 2014 by Ft Press
ISBN-13: 978-0-13-399477-3, ISBN: 0-13-399477-5






Your Guide to Entertainment Marketing and Performance by Patricia Esgate, Paul W. Farris and Al Lieberman
by Al Lieberman, Patricia Esgate, Paul W. Farris, Neil Bendle, Phillip E. Pfeifer, David Reibstein
737 Pages, Published 2013 by Ft Press
ISBN-13: 978-0-13-374285-5, ISBN: 0-13-374285-7






Conjoint Analysis Reliability
Empirical Findings
by David Reibstein, William Boulding
Paperback, Published by Marketing Science Inst
ISBN-13: , ISBN: 

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George Day

Neil Bendle

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