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 | | The New Emerging Market Multinationals(1st Edition) Four Strategies for Disrupting Markets and Building Brands by Rajeev Batra, Amitava Chattopadhyay, Aysegul Ozsomer Hardcover, 320 Pages, Published 2012 by Mcgraw-Hill ISBN-13: 978-0-07-178289-0, ISBN: 0-07-178289-3 |
 | | Leveraging Consumer Psychology for Effective Health Communications(1st Edition) The Obesity Challenge by Rajeev Batra, Victor J. Strecher, Punam Anand Keller, Anand Keller, Amand Keller Hardcover, 406 Pages, Published 2011 by Routledge Mobipocket_Ebook ISBN-13: 978-0-7656-2717-9, ISBN: 0-7656-2717-5 |
 | | Persuasive Imagery(1st Edition) A Consumer Response Perspective (Advertising and Consumer Psychology) by Rajeev Batra, Linda M. Scott Hardcover, 464 Pages, Published 2003 by Routledge ISBN-13: 978-0-8058-4202-9, ISBN: 0-8058-4202-0 |
Rajeev Batra
