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Cable TV Advertising
In Search of the Right Formula
by Rajeev Batra, Rashi Glazer
Hardcover, 199 Pages, Published 1989 by Praeger
ISBN-13: 978-0-89930-406-9, ISBN: 0-89930-406-0






The New Emerging Market Multinationals(1st Edition)
Four Strategies for Disrupting Markets and Building Brands
by Rajeev Batra, Amitava Chattopadhyay, Aysegul Ozsomer
Hardcover, 320 Pages, Published 2012 by Mcgraw-Hill
ISBN-13: 978-0-07-178289-0, ISBN: 0-07-178289-3






Advertising Management(5th Edition)
by Rajeev Batra, John G. Myers, David A. Aaker
Hardcover, 754 Pages, Published 1995 by Prentice Hall
ISBN-13: 978-0-13-305715-7, ISBN: 0-13-305715-1






Advertising Management(4th Edition)
by David A. Aaker, Rajeev Batra, John G. Myers
Hardcover, 1,024 Pages, Published 1992 by Prentice Hall
ISBN-13: 978-0-13-014101-9, ISBN: 0-13-014101-1






Leveraging Consumer Psychology for Effective Health Communications(1st Edition)
The Obesity Challenge
by Rajeev Batra, Victor J. Strecher, Punam Anand Keller, Anand Keller, Amand Keller
Hardcover, 406 Pages, Published 2011 by Routledge
Mobipocket_Ebook
ISBN-13: 978-0-7656-2717-9, ISBN: 0-7656-2717-5






Persuasive Imagery(1st Edition)
A Consumer Response Perspective (Advertising and Consumer Psychology)
by Rajeev Batra, Linda M. Scott
Hardcover, 464 Pages, Published 2003 by Routledge
ISBN-13: 978-0-8058-4202-9, ISBN: 0-8058-4202-0






Marketing Issues in Transitional Economies
(The William Davidson Institute Series on Transitional and Emerging Economies)
by Rajeev Batra, William Davidson Institute
Hardcover, 287 Pages, Published 1999 by Springer
ISBN-13: 978-0-7923-8498-4, ISBN: 0-7923-8498-9






The New Direct Marketing(3rd Edition)
How to Implement A Profit-Driven Database Marketing Strategy
by David Shepard Associates, John Jameson, Rajeev Batra
Hardcover, 736 Pages, Published 1999 by Mcgraw-Hill
ISBN-13: 978-0-07-058056-5, ISBN: 0-07-058056-1






The New Direct Marketing(2nd Edition)
How to Implement a Profit-Driven Database Marketing Strategy
by David Shepard Association, Rajeev Batra
Hardcover, 512 Pages, Published 1994 by Irwin Professional Pub
ISBN-13: 978-1-55623-809-3, ISBN: 1-55623-809-6






The New direct marketing(2nd Edition)
How to implement a profit-driven database marketing strategy
by David Shepard Associates, Rajeev Batra
Hardcover, 535 Pages, Published 1990 by Dow Jones-Irwin
ISBN-13: 978-1-55623-317-3, ISBN: 1-55623-317-5






The Psychology of Design
Creating Consumer Appeal Batra, Rajeev; Seifert, Colleen and Brei, Diann
by Rajeev Batra, Diann Brei, Colleen Seifert, Colleen M. Seifert, Dr Colleen Seifert
Hardcover, 376 Pages, Published 2015 by Routledge
ISBN-13: 978-0-7656-4759-7, ISBN: 0-7656-4759-1

All Authors

Rajeev Batra

John Myers

David Aaker

David Shepard Associates

Rashi Glazer

Amitava Chattopadhyay

Aysegul Ozsomer

Victor Strecher

Punam Anand Keller

Amand Keller


All Editions

1st Edition

2nd Edition

3rd Edition

4th Edition

5th Edition


All Years

2015

2012

2011

2003

1999

1995

1994

1992

1990

1989




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