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Only Books by Rajeev Batra | X |
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Cable TV Advertising In Search of the Right Formula by Rajeev Batra, Rashi Glazer Hardcover, 199 Pages, Published 1989 by Praeger ISBN-13: 978-0-89930-406-9, ISBN: 0-89930-406-0 |
The New Emerging Market Multinationals(1st Edition) Four Strategies for Disrupting Markets and Building Brands by Rajeev Batra, Amitava Chattopadhyay, Aysegul Ozsomer Hardcover, 320 Pages, Published 2012 by Mcgraw-Hill ISBN-13: 978-0-07-178289-0, ISBN: 0-07-178289-3 |
Advertising Management(5th Edition) by Rajeev Batra, John G. Myers, David A. Aaker Hardcover, 754 Pages, Published 1995 by Prentice Hall ISBN-13: 978-0-13-305715-7, ISBN: 0-13-305715-1 |
Advertising Management(4th Edition) by David A. Aaker, Rajeev Batra, John G. Myers Hardcover, 1,024 Pages, Published 1992 by Prentice Hall ISBN-13: 978-0-13-014101-9, ISBN: 0-13-014101-1 |
Leveraging Consumer Psychology for Effective Health Communications(1st Edition) The Obesity Challenge by Rajeev Batra, Victor J. Strecher, Punam Anand Keller, Anand Keller, Amand Keller Hardcover, 406 Pages, Published 2011 by Routledge Mobipocket_Ebook ISBN-13: 978-0-7656-2717-9, ISBN: 0-7656-2717-5 |
Persuasive Imagery(1st Edition) A Consumer Response Perspective (Advertising and Consumer Psychology) by Rajeev Batra, Linda M. Scott Hardcover, 464 Pages, Published 2003 by Routledge ISBN-13: 978-0-8058-4202-9, ISBN: 0-8058-4202-0 |
Marketing Issues in Transitional Economies (The William Davidson Institute Series on Transitional and Emerging Economies) by Rajeev Batra, William Davidson Institute Hardcover, 287 Pages, Published 1999 by Springer ISBN-13: 978-0-7923-8498-4, ISBN: 0-7923-8498-9 |
The New Direct Marketing(3rd Edition) How to Implement A Profit-Driven Database Marketing Strategy by David Shepard Associates, John Jameson, Rajeev Batra Hardcover, 736 Pages, Published 1999 by Mcgraw-Hill ISBN-13: 978-0-07-058056-5, ISBN: 0-07-058056-1 |
The New Direct Marketing(2nd Edition) How to Implement a Profit-Driven Database Marketing Strategy by David Shepard Association, Rajeev Batra Hardcover, 512 Pages, Published 1994 by Irwin Professional Pub ISBN-13: 978-1-55623-809-3, ISBN: 1-55623-809-6 |
The New direct marketing(2nd Edition) How to implement a profit-driven database marketing strategy by David Shepard Associates, Rajeev Batra Hardcover, 535 Pages, Published 1990 by Dow Jones-Irwin ISBN-13: 978-1-55623-317-3, ISBN: 1-55623-317-5 |
The Psychology of Design Creating Consumer Appeal Batra, Rajeev; Seifert, Colleen and Brei, Diann by Rajeev Batra, Diann Brei, Colleen Seifert, Colleen M. Seifert, Dr Colleen Seifert Hardcover, 376 Pages, Published 2015 by Routledge ISBN-13: 978-0-7656-4759-7, ISBN: 0-7656-4759-1 |
Rajeev Batra