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Brand Equity & Advertising(1st Edition)
Advertising's Role in Building Strong Brands
by David A. Aaker, Alexander L. Biel
Hardcover, 390 Pages, Published 2016 by Psychology Press
ISBN-13: 978-1-138-15052-2, ISBN: 1-138-15052-5






Brand Equity and Advertising
Advertising's Role in Building Strong Brands
by David A. Aaker, Alexander L. Biel
Digital, 390 Pages, Published 2013 by Psychology Press Ltd
ISBN-13: 978-1-317-75982-9, ISBN: 1-317-75982-6






Brand Equity & Advertising(1st Edition)
Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
by Alexander L. Biel, David A. Aaker
Loose Leaf, 384 Pages, Published 1993 by Lawrence Erlbaum
ISBN-13: 978-0-8058-1283-1, ISBN: 0-8058-1283-0






Brand Equity & Advertising(1st Edition)
Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
by Alexander L. Biel, David A. Aaker, Aaker/Biel
Paperback, 432 Pages, Published 1993 by Psychology Press
ISBN-13: 978-0-8058-1284-8, ISBN: 0-8058-1284-9






Brand Portfolio Strategy(Reprint)
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker
Paperback, 368 Pages, Published 2020 by Free Press
ISBN-13: 978-1-982146-52-8, ISBN: 1-982146-52-4






Marketing Research
by V. Kumar , Robert P. Leone , David A. Aaker , George S. Day
Paperback, Published 2018 by John Wiley & Sons Inc
ISBN-13: 978-1-119-49758-5, ISBN: 1-119-49758-2






Strategic Market Management 11E(11th Edition)
by Christine Moorman , David A. Aaker
Paperback, 400 Pages, Published 2017 by John Wiley & Sons Inc
ISBN-13: 978-1-119-39220-0, ISBN: 1-119-39220-9






Marketing Research,(12th Edition)
by David Allen Aaker , V. Kumar , Robert P. Leone , George S. Day
Paperback, 760 Pages, Published 2015 by Wiley
ISBN-13: 978-1-119-35527-4, ISBN: 1-119-35527-3






Brand Relevance
Making Competitors Irrelevant
by David A. Aaker , Mark Ashby
Audio, Published 2016 by Audible Studios On Brilliance Audio
Audiobook, Mp3 Audio, Unabridged
ISBN-13: 978-1-5113-8360-8, ISBN: 1-5113-8360-7






Marketing Research 12E(12th Edition)
by David A. Aaker \. , V. Kumar , Robert P. Leone , George S. Day
Paperback, 768 Pages, Published 2016 by Wiley
ISBN-13: 978-1-119-23872-0, ISBN: 1-119-23872-2

All Authors

Alexander Biel

David Aaker

Biel

Aaker


All Bindings

Hardcover

Unknown

Loose-leaf

Paperback


All Years

2016

2013

1993




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