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Strategic Market Management
by David A. Aaker, Christine Moorman
482 Pages, Published 2023 by John Wiley & Sons
ISBN-13: 978-1-119-80286-0, ISBN: 1-119-80286-5






Strategic Market Management
by David A. Aaker, Christine Moorman
392 Pages, Published 2017 by Wiley Global Education
ISBN-13: 978-1-119-39221-7, ISBN: 1-119-39221-7






Handbook on Customer Centricity
Strategies for Building a Customer-Centric Organization
by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee
384 Pages, Published 2019 by Edward Elgar Publishing
ISBN-13: 978-1-78811-360-1, ISBN: 1-78811-360-8






Customer Data and Privacy
The Insights You Need from Harvard Business Review
by Harvard Business Review, Timothy Morey, Andrew Burt, Christine Moorman, Thomas C. Redman
176 Pages, Published 2020 by Harvard Business Press
ISBN-13: 978-1-63369-987-8, ISBN: 1-63369-987-0






Strategic Market Analysis
by Christine Moorman
380 Pages, Published 2018
ISBN-13: 978-1-119-92373-2, ISBN: 1-119-92373-5






Strategy from the Outside In
Profiting from Customer Value
by George S. Day, Christine Moorman
Published 2010
ISBN-13: 978-1-282-76473-6, ISBN: 1-282-76473-X






Strategy from the Outside In
Profiting from Customer Value by George S. Day and Christine Moorman
by George S. Day, Christine Moorman
304 Pages, Published 2010 by Mcgraw-Hill
ISBN-13: 978-0-07-176078-2, ISBN: 0-07-176078-4

All Authors

Christine Moorman

David Aaker

George Day

Robert Palmatier

Ju-Yeon Lee

Thomas Redman

Harvard Business Review

Timothy Morey

Andrew Burt


All Years

2023

2020

2019

2018

2017

2010




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