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Strategic Market Management by David A. Aaker, Christine Moorman 482 Pages, Published 2023 by John Wiley & Sons ISBN-13: 978-1-119-80286-0, ISBN: 1-119-80286-5 |
Strategic Market Management by David A. Aaker, Christine Moorman 392 Pages, Published 2017 by Wiley Global Education ISBN-13: 978-1-119-39221-7, ISBN: 1-119-39221-7 |
Handbook on Customer Centricity Strategies for Building a Customer-Centric Organization by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee 384 Pages, Published 2019 by Edward Elgar Publishing ISBN-13: 978-1-78811-360-1, ISBN: 1-78811-360-8 |
Customer Data and Privacy The Insights You Need from Harvard Business Review by Harvard Business Review, Timothy Morey, Andrew Burt, Christine Moorman, Thomas C. Redman 176 Pages, Published 2020 by Harvard Business Press ISBN-13: 978-1-63369-987-8, ISBN: 1-63369-987-0 |
Strategic Market Analysis by Christine Moorman 380 Pages, Published 2018 ISBN-13: 978-1-119-92373-2, ISBN: 1-119-92373-5 |
Strategy from the Outside In Profiting from Customer Value by George S. Day, Christine Moorman Published 2010 ISBN-13: 978-1-282-76473-6, ISBN: 1-282-76473-X |
Strategy from the Outside In Profiting from Customer Value by George S. Day and Christine Moorman by George S. Day, Christine Moorman 304 Pages, Published 2010 by Mcgraw-Hill ISBN-13: 978-0-07-176078-2, ISBN: 0-07-176078-4 |
Christine Moorman