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Strategic Market Management by David A. Aaker, Christine Moorman 482 Pages, Published 2023 by John Wiley & Sons ISBN-13: 978-1-119-80286-0, ISBN: 1-119-80286-5 |
Future of Purpose-Driven Branding Signature Programs that Impact & Inspire Both Business and Society by David A. Aaker and Varsha Jain Hardcover, Published 2023 by Wiley India ISBN-13: 978-93-5746-089-7, ISBN: 93-5746-089-6 |
David Aaker