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 | | Harvard Business Review on Brand Management(1st Edition) (Harvard Business Review Paperback Series) by David A. Aaker, Erich Joachimsthaler, John Quelch, David Harding, Harvard Business Review, Regina Fazio Maruca, David Kenny, Vijay Vishwanath, Mark Jonathan Paperback, 204 Pages, Published 1999 by Harvard Business Press ISBN-13: 978-1-57851-144-0, ISBN: 1-57851-144-5 |
 | | Brand Leadership by David A. Aaker, Erich Joachimsthaler Paperback, 368 Pages, Published 2009 by Simon & Schuster Ltd ISBN-13: 978-1-84739-835-2, ISBN: 1-84739-835-9 |
 | | Brand Leadership Building Assets In an Information Economy by David A. Aaker, Erich Joachimsthaler, Joachimsthaler Aaker Paperback, 368 Pages, Published 2009 by Free Press Mobipocket_Ebook ISBN-13: 978-1-4391-7291-9, ISBN: 1-4391-7291-9 |
Joachimsthaler, Erich, Aaker, David A
