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Brand Portfolio Strategy
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker
Paperback, 368 Pages, Published 2020 by Free Press
ISBN-13: 978-1-982146-52-8, ISBN: 1-982146-52-4






Strategic Market Management 11E(11th Edition)
by Christine Moorman, David A. Aaker
Paperback, Published 2017 by John Wiley & Sons Inc
ISBN-13: 978-1-119-39220-0, ISBN: 1-119-39220-9






Strategic Market Management(10th Edition)
by David A. Aaker
Paperback, 336 Pages, Published 2013 by Wiley
ISBN-13: 978-1-118-58286-2, ISBN: 1-118-58286-1






Building Strong Brands
by David A. Aaker
Paperback, 400 Pages, Published 2010 by Simon & Schuster Ltd
ISBN-13: 978-1-84983-040-9, ISBN: 1-84983-040-1






Strategic Market Management(1st Edition)
Global Perspectives
by David A. Aaker, David Damien Mcloughlin, Michael J. Pont, Patrick Olivelle
Paperback, 368 Pages, Published 2010 by Wiley
International Edition
ISBN-13: 978-0-470-68975-2, ISBN: 0-470-68975-7






Brand Relevance(1st Edition)
Making Competitors Irrelevant
by David A. Aaker
Hardcover, 400 Pages, Published 2011 by Jossey-Bass
ISBN-13: 978-0-470-61358-0, ISBN: 0-470-61358-0






Strategic Market Management(9th Edition)
(Strategic Market Managment)
by Professor David A. Aaker, Aakar D. A.
Paperback, 352 Pages, Published 2009 by Wiley
ISBN-13: 978-0-470-31724-2, ISBN: 0-470-31724-8






Strategic Market Management(8th Edition)
(Strategic Market Managment)
by David A. Aaker
Paperback, 336 Pages, Published 2007 by Wiley
ISBN-13: 978-0-470-05623-3, ISBN: 0-470-05623-1






Strategic Market Management(4th Edition)
by David A. Aaker
Paperback, 400 Pages, Published 1995 by Wiley
ISBN-13: 978-0-471-30956-7, ISBN: 0-471-30956-7






Consumerism, 4th Ed.(4th Edition)
by David A. Aaker, George S. Day
Paperback, 512 Pages, Published 1982 by Free Press
ISBN-13: 978-0-02-900150-9, ISBN: 0-02-900150-1






Marketing Research 12E(12th Edition)
by David A. Aaker \., V. Kumar, Robert P. Leone, George S. Day
Paperback, 768 Pages, Published 2016 by Wiley
ISBN-13: 978-1-119-23872-0, ISBN: 1-119-23872-2






Strategic Marketing Management,(6th Edition)
(Strategic Market Management)
by David A. Aaker, Paun Gheorghe
Paperback, 352 Pages, Published 2001 by Wiley
ISBN-13: 978-0-471-41572-5, ISBN: 0-471-41572-3






Strategic Market Management(3rd Edition)
by David A. Aaker
Paperback, 416 Pages, Published 1992 by Wiley
ISBN-13: 978-0-471-53253-8, ISBN: 0-471-53253-3






Strategic Market Management
by David A. Aaker
Paperback, 348 Pages, Published 1984 by John Wiley & Sons Inc
ISBN-13: 978-0-471-87110-1, ISBN: 0-471-87110-9






Marketing Research(11th Edition)
by David A. Aaker, V. Kumar, Robert Leone, George S. Day, Kumar Aaker
Paperback, 647 Pages, Published 2012 by John Wiley & Sons
International Edition
ISBN-13: 978-1-118-32181-2, ISBN: 1-118-32181-2






Brand Equity & Advertising(1st Edition)
Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology)
by Alexander L. Biel, David A. Aaker, Aaker/Biel
Paperback, 432 Pages, Published 1993 by Psychology Press
ISBN-13: 978-0-8058-1284-8, ISBN: 0-8058-1284-9






Marketing Research(10th Edition)
by Aaker-David-A, V. Kumar, George S. Day, Robert P. Leone
Paperback, 770 Pages, Published 2010 by John Wiley & Sons Ltd
International Edition
ISBN-13: 978-0-470-52461-9, ISBN: 0-470-52461-8






Strategic Market Management(7th Edition)
International Edition
by David A. Aaker
Paperback, 352 Pages, Published 2004 by John Wiley & Sons
ISBN-13: 978-0-471-65903-7, ISBN: 0-471-65903-7






Strategic Market Management(7th Edition)
(Strategic Market Managment)
by David A. Aaker
Paperback, 368 Pages, Published 2004 by Wiley
ISBN-13: 978-0-471-48426-4, ISBN: 0-471-48426-1






Building Strong Brands(Updated)
by David A. Aaker
Paperback, 380 Pages, Published 2002 by Simon & Schuster Ltd
ISBN-13: 978-0-7432-3213-5, ISBN: 0-7432-3213-5



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