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Brand Equity & Advertising(1st Edition) Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology) by Alexander L. Biel, David A. Aaker, Aaker/Biel Paperback, 432 Pages, Published 1993 by Psychology Press ISBN-13: 978-0-8058-1284-8, ISBN: 0-8058-1284-9 |
Brand Equity & Advertising(1st Edition) Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology) by Alexander L. Biel, David A. Aaker Loose Leaf, 384 Pages, Published 1993 by Lawrence Erlbaum ISBN-13: 978-0-8058-1283-1, ISBN: 0-8058-1283-0 |
Brand Portfolio Strategy(Reprint) Creating Relevance, Differentiation, Energy, Leverage, and Clarity by David A. Aaker Paperback, 368 Pages, Published 2020 by Free Press ISBN-13: 978-1-982146-52-8, ISBN: 1-982146-52-4 |
Marketing Research by V. Kumar , Robert P. Leone , David A. Aaker , George S. Day Paperback, Published 2018 by John Wiley & Sons Inc ISBN-13: 978-1-119-49758-5, ISBN: 1-119-49758-2 |
Strategic Market Management 11E(11th Edition) by Christine Moorman , David A. Aaker Paperback, 400 Pages, Published 2017 by John Wiley & Sons Inc ISBN-13: 978-1-119-39220-0, ISBN: 1-119-39220-9 |
Brand Relevance Making Competitors Irrelevant by David A. Aaker , Mark Ashby Audio, Published 2016 by Audible Studios On Brilliance Audio Audiobook, Mp3 Audio, Unabridged ISBN-13: 978-1-5113-8360-8, ISBN: 1-5113-8360-7 |
Marketing Research 12E(12th Edition) by David A. Aaker \. , V. Kumar , Robert P. Leone , George S. Day Paperback, 768 Pages, Published 2016 by Wiley ISBN-13: 978-1-119-23872-0, ISBN: 1-119-23872-2 |
Biel