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Legends in Marketing
George S. Day
by Jagdish N. Sheth, David Aaker, David J. Reibstein, Gerard J. Tellis, V. Kumar, Allan D. Shocker, George S. Day
Hardcover, 2,104 Pages, Published 2016 by Sage Publications Pvt. Ltd
ISBN-13: 978-93-5150-289-0, ISBN: 93-5150-289-9

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Kumar

Allan Shocker

George Day

Gerard Tellis

Jagdish Sheth

David Aaker

David Reibstein


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