|
Searching ... |
0 % | |||
Only Books by David Aaker | X |
Only 1st Edition Books | X |
Only Books Published in 1990 - 1994 | X |
Brand Equity & Advertising(1st Edition) Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology) by Alexander L. Biel, David A. Aaker, Aaker/Biel Paperback, 432 Pages, Published 1993 by Psychology Press ISBN-13: 978-0-8058-1284-8, ISBN: 0-8058-1284-9 |
Brand Equity & Advertising(1st Edition) Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology) by Alexander L. Biel, David A. Aaker Loose Leaf, 384 Pages, Published 1993 by Lawrence Erlbaum ISBN-13: 978-0-8058-1283-1, ISBN: 0-8058-1283-0 |
David Aaker