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Spanning Silos
The New CMO Imperative
by David A. Aaker, David Aker
Hardcover, 217 Pages, Published 2008 by Harvard Business Review Press
ISBN-13: 978-1-4221-2876-3, ISBN: 1-4221-2876-8






Marketing Research(9th Edition)
by Professor David A. Aaker, George S. Day, V. Kumar, Cram101 Textbook Reviews
Hardcover, 792 Pages, Published 2006 by Wiley
ISBN-13: 978-0-470-05076-7, ISBN: 0-470-05076-4






Brand Portfolio Strategy(Reprint)
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker
Hardcover, 368 Pages, Published 2004 by Free Press
Mobipocket_Ebook
ISBN-13: 978-0-7432-4938-6, ISBN: 0-7432-4938-0






From Fargo to the World of Brands
My Story So Far
by David A. Aaker
Hardcover, 408 Pages, Published 2005 by Iceni Books
ISBN-13: 978-1-58736-494-5, ISBN: 1-58736-494-8

All Authors

David Aaker

David Aker

Kumar

Cram101 Textbook Reviews

Professor David Aaker

George Day


All Editions

9th Edition

Reprint


All Years

2024

2008

2006

2004




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