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Spanning Silos
The New CMO Imperative
by David A. Aaker, David Aker
Hardcover, 217 Pages, Published 2008 by Harvard Business Review Press
ISBN-13: 978-1-4221-2876-3, ISBN: 1-4221-2876-8






Brand Portfolio Strategy(Reprint)
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker
Hardcover, 368 Pages, Published 2004 by Free Press
Mobipocket_Ebook
ISBN-13: 978-0-7432-4938-6, ISBN: 0-7432-4938-0






From Fargo to the World of Brands
My Story So Far
by David A. Aaker
Hardcover, 408 Pages, Published 2005 by Iceni Books
ISBN-13: 978-1-58736-494-5, ISBN: 1-58736-494-8






WIE Marketing Research(8th Edition)
by David A. Aaker, George S. Day, Vineet Kumar, D.A. Aaker
Hardcover, 800 Pages, Published 2003 by Wiley
ISBN-13: 978-0-471-45168-6, ISBN: 0-471-45168-1






Marketing Research(9th Edition)
by Professor David A. Aaker, George S. Day, V. Kumar, Cram101 Textbook Reviews
Hardcover, 792 Pages, Published 2006 by Wiley
ISBN-13: 978-0-470-05076-7, ISBN: 0-470-05076-4






Liderazgo de marca - Lideres Del Management
by David A. Aaker, E. Joachimsthaler, Aaker /. Joachimsthaler
Hardcover, 355 Pages, Published 2006 by Editorial Planeta Colombiana S.A.
ISBN-13: 978-84-234-2387-3, ISBN: 84-234-2387-5

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