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Spanning Silos
The New CMO Imperative
by David A. Aaker, David Aker
Hardcover, 217 Pages, Published 2008 by Harvard Business Review Press
ISBN-13: 978-1-4221-2876-3, ISBN: 1-4221-2876-8

Strategic Market Management(10th Edition)
by David A. Aaker
Paperback, 336 Pages, Published 2013 by Wiley
ISBN-13: 978-1-118-58286-2, ISBN: 1-118-58286-1

Marketing Research(11th Edition)
by David A. Aaker, Dr V. Kumar, Robert Leone, George S. Day
Hardcover, 768 Pages, Published 2012 by Wiley
ISBN-13: 978-1-118-15663-6, ISBN: 1-118-15663-3

Brand Portfolio Strategy
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker
Paperback, 368 Pages, Published 2020 by Free Press
ISBN-13: 978-1-982146-52-8, ISBN: 1-982146-52-4

Strategic Market Management 11E(11th Edition)
by Christine Moorman, David A. Aaker
Paperback, Published 2017 by John Wiley & Sons Inc
ISBN-13: 978-1-119-39220-0, ISBN: 1-119-39220-9

Brand Relevance(1st Edition)
Making Competitors Irrelevant
by David A. Aaker
Hardcover, 400 Pages, Published 2011 by Jossey-Bass
ISBN-13: 978-0-470-61358-0, ISBN: 0-470-61358-0

Strategic Market Management(1st Edition)
Global Perspectives
by David A. Aaker, David Damien Mcloughlin, Michael J. Pont, Patrick Olivelle
Paperback, 368 Pages, Published 2010 by Wiley
International Edition
ISBN-13: 978-0-470-68975-2, ISBN: 0-470-68975-7

Marketing Research(10th Edition)
by David A. Aaker, V. Kumar, George S. Day, Robert P. Leone
Hardcover, 816 Pages, Published 2009 by Wiley
ISBN-13: 978-0-470-31725-9, ISBN: 0-470-31725-6

Brand Portfolio Strategy(Reprint)
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker
Hardcover, 368 Pages, Published 2004 by Free Press
Mobipocket_Ebook
ISBN-13: 978-0-7432-4938-6, ISBN: 0-7432-4938-0

Developing Business Strategies(6th Edition)
by David A. Aaker
Hardcover, 352 Pages, Published 2001 by Wiley
ISBN-13: 978-0-471-06411-4, ISBN: 0-471-06411-4

Brand Leadership(1st Edition)
The Next Level of the Brand Revolution
by David A. Aaker, Erich Joachimsthaler, Joachimsthaler Aaker
Hardcover, 368 Pages, Published 2000 by Free Press
ISBN-13: 978-0-684-83924-0, ISBN: 0-684-83924-5

Strategic Market Management(4th Edition)
by David A. Aaker
Paperback, 400 Pages, Published 1995 by Wiley
ISBN-13: 978-0-471-30956-7, ISBN: 0-471-30956-7

Managing Brand Equity(Reprint)
by David A. Aaker, Arnold Zweig
Hardcover, 299 Pages, Published 1991 by Free Press
Bargain Price
ISBN-13: 978-0-02-900101-1, ISBN: 0-02-900101-3

Marketing Research
by V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
Paperback, Published 2018 by John Wiley & Sons Inc
ISBN-13: 978-1-119-49758-5, ISBN: 1-119-49758-2

Strategic Market Management(8th Edition)
(Strategic Market Managment)
by David A. Aaker
Paperback, 336 Pages, Published 2007 by Wiley
ISBN-13: 978-0-470-05623-3, ISBN: 0-470-05623-1

Marketing Research 12E(12th Edition)
by David A. Aaker \., V. Kumar, Robert P. Leone, George S. Day
Paperback, 768 Pages, Published 2016 by Wiley
ISBN-13: 978-1-119-23872-0, ISBN: 1-119-23872-2

From Fargo to the World of Brands(1st Edition)
My Story So Far
by David A. Aaker
Paperback, 408 Pages, Published 2005 by Iceni Books
ISBN-13: 978-1-58736-495-2, ISBN: 1-58736-495-6

Essentials of Marketing Research,(2nd Edition)
by Vineet Kumar, David A. Aaker, George S. Day
Hardcover, 512 Pages, Published 2001 by Wiley
International Edition
ISBN-13: 978-0-471-41235-9, ISBN: 0-471-41235-X

Strategic Market Management(9th Edition)
(Strategic Market Managment)
by Professor David A. Aaker, Aakar D. A.
Paperback, 352 Pages, Published 2009 by Wiley
ISBN-13: 978-0-470-31724-2, ISBN: 0-470-31724-8

Building the Brand-Driven Business(1st Edition)
Operationalize Your Brand to Drive Profitable Growth
by Scott M. Davis, Michael Dunn, David A. Aaker, Robert Powell
Hardcover, 320 Pages, Published 2002 by Jossey-Bass
ISBN-13: 978-0-7879-6255-5, ISBN: 0-7879-6255-4