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Advertising Management(5th Edition)
International Edition (Prentice Hall International Editions)
by David A. Aaker, Rajeev Batra, John G. Myers
Paperback, 754 Pages, Published 1995 by Pearson
ISBN-13: 978-0-13-520917-2, ISBN: 0-13-520917-X






Sm Advertising Management I/M(4th Edition)
by David A. Aaker, Rajeev Batra, John G. Myers
Paperback, 325 Pages, Published 1992 by Pearson Higher Education
ISBN-13: 978-0-13-014119-4, ISBN: 0-13-014119-4






Advertising Management Text/ Cases Pkg(4th Edition)
by David A. Aaker, Rajeev Batra, John G. Myers, Asker Greyser
Paperback, 2,200 Pages, Published 1992 by Prentice Hall
ISBN-13: 978-0-13-089558-5, ISBN: 0-13-089558-X






Advertising Management Aaker, David A.; Myers, John G. and Bat.(4th Edition)
by David A. Aaker, Rajeev Batra, John G. Myers
Paperback, 624 Pages, Published 1991 by Pearson Education (Us)
ISBN-13: 978-0-13-009150-5, ISBN: 0-13-009150-2






Advertising Management(5th Edition)
by Rajeev Batra, David A. Aaker, John G. Myers, Twain M.
Paperback, 754 Pages, Published 2002 by Pearson India
ISBN-13: 978-81-7758-850-7, ISBN: 81-7758-850-8






Persuasive Imagery(1st Edition)
A Consumer Response Perspective
by Linda M. Scott, Rajeev Batra
Paperback, 464 Pages, Published 2015 by Routledge
ISBN-13: 978-1-138-86130-5, ISBN: 1-138-86130-8






Marketing Issues in Transitional Economies
by Rajeev Batra
Paperback, 302 Pages, Published 2011 by Springer
ISBN-13: 978-1-4615-5010-5, ISBN: 1-4615-5010-6






Leveraging Consumer Psychology for Effective Health Communications
The Obesity Challenge
by Rajeev Batra, Punam Anand Keller, Victor J. Strecher
Paperback, 421 Pages, Published by M.E. Sharpe
ISBN-13: 978-0-7656-2719-3, ISBN: 0-7656-2719-1






The Psychology of Design(1st Edition)
Creating Consumer Appeal
by Rajeev Batra, Colleen Seifert, Diann Brei
Paperback, 376 Pages, Published 2015 by Routledge
ISBN-13: 978-0-7656-4760-3, ISBN: 0-7656-4760-5






Marketing Issues in Transitional Economies(Reprint)
by Rajeev Batra
Paperback, 287 Pages, Published 2012 by Springer
ISBN-13: 978-1-4613-7275-2, ISBN: 1-4613-7275-5






Leveraging Consumer Psychology for Effective Health Communications(1st Edition)
The Obesity Challenge
by Rajeev Batra, Punam Anand Keller, Victor J. Strecher
Paperback, 406 Pages, Published 2011 by Routledge
ISBN-13: 978-0-7656-2718-6, ISBN: 0-7656-2718-3






Gelismekte Olan Pazarlarin Yeni Cokuluslulari
by Rajeev Batra
Paperback, Published 2014 by Rota Yayinlari
ISBN-13: 978-605-4015-38-2, ISBN: 605-4015-38-9






Advertising Management
by Donald W. Jugenheimer, Rajeev Batra, Jugenheimer Kelley
Paperback, Published 2010 by Segment Book Distributor-New Delhi
ISBN-13: 978-81-902100-6-5, ISBN: 81-902100-6-8

All Authors

Rajeev Batra

David Aaker

John Myers

Asker Greyser

Victor Strecher

Punam Anand Keller

Twain

Linda Scott

Diann Brei

Colleen Seifert


All Editions

1st Edition

4th Edition

5th Edition

Reprint


All Years

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2014

2012

2011

2010

2002

1995

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1991


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