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Advertising Management(4th Edition)
by David A. Aaker, Rajeev Batra, John G. Myers
Hardcover, 1,024 Pages, Published 1992 by Prentice Hall
ISBN-13: 978-0-13-014101-9, ISBN: 0-13-014101-1

Advertising Management Text/ Cases Pkg(4th Edition)
by David A. Aaker, Rajeev Batra, John G. Myers, Asker Greyser
Paperback, 2,200 Pages, Published 1992 by Prentice Hall
ISBN-13: 978-0-13-089558-5, ISBN: 0-13-089558-X

Sm Advertising Management I/M(4th Edition)
by David A. Aaker, Rajeev Batra, John G. Myers
Paperback, 325 Pages, Published 1992 by Pearson Higher Education
ISBN-13: 978-0-13-014119-4, ISBN: 0-13-014119-4

Advertising Management Aaker, David A.; Myers, John G. and Bat.(4th Edition)
by David A. Aaker, Rajeev Batra, John G. Myers
Paperback, 624 Pages, Published 1991 by Pearson Education (Us)
ISBN-13: 978-0-13-009150-5, ISBN: 0-13-009150-2

The New direct marketing(2nd Edition)
How to implement a profit-driven database marketing strategy
by David Shepard Associates, Rajeev Batra
Hardcover, 535 Pages, Published 1990 by Dow Jones-Irwin
ISBN-13: 978-1-55623-317-3, ISBN: 1-55623-317-5

Cable TV Advertising
In Search of the Right Formula
by Rajeev Batra, Rashi Glazer
Hardcover, 199 Pages, Published 1989 by Praeger
ISBN-13: 978-0-89930-406-9, ISBN: 0-89930-406-0