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 | | Advertising Management(5th Edition) by Rajeev Batra, David A. Aaker, John G. Myers, Twain M. Paperback, 754 Pages, Published 2002 by Pearson India ISBN-13: 978-81-7758-850-7, ISBN: 81-7758-850-8 |
 | | ADVERTISING MANAGEMENT by Rajeev Batra Published by Pearson India ISBN-13: 978-93-5606-513-0, ISBN: 93-5606-513-6 |
 | | Advertising Management by Donald W. Jugenheimer, Rajeev Batra, Jugenheimer Kelley Paperback, Published 2010 by Segment Book Distributor-New Delhi ISBN-13: 978-81-902100-6-5, ISBN: 81-902100-6-8 |
Rajeev Batra
