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 | | Advertising Management(5th Edition) by Rajeev Batra, David A. Aaker, John G. Myers, Twain M. Paperback, 754 Pages, Published 2002 by Pearson India ISBN-13: 978-81-7758-850-7, ISBN: 81-7758-850-8 |
 | | Legends in Marketing George S. Day by Jagdish N. Sheth, David Aaker, David J. Reibstein, Gerard J. Tellis, V. Kumar, Allan D. Shocker, George S. Day Hardcover, 2,104 Pages, Published 2016 by Sage Publications Pvt. Ltd ISBN-13: 978-93-5150-289-0, ISBN: 93-5150-289-9 |
 | | Aaker on Branding 20 Branding Principles That Drive Success by David Aaker, Samira Dasgupta Paperback, 252 Pages, Published 2015 by Sage Publications ISBN-13: 978-93-5150-390-3, ISBN: 93-5150-390-9 |
David Aaker
