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The Psychology of Design(1st Edition)
Creating Consumer Appeal
by Rajeev Batra, Colleen Seifert, Diann Brei
Paperback, 376 Pages, Published 2015 by Routledge
ISBN-13: 978-0-7656-4760-3, ISBN: 0-7656-4760-5






Leveraging Consumer Psychology for Effective Health Communications(1st Edition)
The Obesity Challenge
by Rajeev Batra, Punam Anand Keller, Victor J. Strecher
Paperback, 406 Pages, Published 2011 by Routledge
ISBN-13: 978-0-7656-2718-6, ISBN: 0-7656-2718-3






Marketing Issues in Transitional Economies(Reprint)
by Rajeev Batra
Paperback, 287 Pages, Published 2012 by Springer
ISBN-13: 978-1-4613-7275-2, ISBN: 1-4613-7275-5






Persuasive Imagery(1st Edition)
A Consumer Response Perspective
by Linda M. Scott, Rajeev Batra
Paperback, 464 Pages, Published 2015 by Routledge
ISBN-13: 978-1-138-86130-5, ISBN: 1-138-86130-8






Marketing Issues in Transitional Economies
by Rajeev Batra
Paperback, 302 Pages, Published 2011 by Springer
ISBN-13: 978-1-4615-5010-5, ISBN: 1-4615-5010-6






Advertising Management Aaker, David A.; Myers, John G. and Bat.(4th Edition)
by David A. Aaker, Rajeev Batra, John G. Myers
Paperback, 624 Pages, Published 1991 by Pearson Education (Us)
ISBN-13: 978-0-13-009150-5, ISBN: 0-13-009150-2






Advertising Management(5th Edition)
International Edition (Prentice Hall International Editions)
by David A. Aaker, Rajeev Batra, John G. Myers
Paperback, 754 Pages, Published 1995 by Pearson
ISBN-13: 978-0-13-520917-2, ISBN: 0-13-520917-X






Advertising Management(5th Edition)
by Rajeev Batra, David A. Aaker, John G. Myers, Twain M.
Paperback, 754 Pages, Published 2002 by Pearson India
ISBN-13: 978-81-7758-850-7, ISBN: 81-7758-850-8






Advertising and Sales Promotion(3rd Edition)
by Satish Kumar Batra
Paperback, 638 Pages, Published 2008 by Excel Books
ISBN-13: 978-81-7446-639-6, ISBN: 81-7446-639-8






Consumer Behaviour(2nd Edition)
by Satish Kumar Batra, Akhtar Kazmi, S.M Begum
Paperback, 544 Pages, Published 2009 by Excel Books
ISBN-13: 978-81-7446-644-0, ISBN: 81-7446-644-4






Market Response Models(2nd Edition)
Econometric and Time Series Analysis (International Series in Quantitative Marketing)
by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz
Paperback, 502 Pages, Published 2003 by Springer
ISBN-13: 978-1-4020-7368-7, ISBN: 1-4020-7368-2

All Authors

Rajeev Batra

John Myers

David Aaker

Colleen Seifert

Diann Brei

Victor Strecher

Punam Anand Keller

Linda Scott

Twain

Satish Kumar Batra


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