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The Psychology of Design(1st Edition) Creating Consumer Appeal by Rajeev Batra, Colleen Seifert, Diann Brei Paperback, 376 Pages, Published 2015 by Routledge ISBN-13: 978-0-7656-4760-3, ISBN: 0-7656-4760-5 |
Leveraging Consumer Psychology for Effective Health Communications(1st Edition) The Obesity Challenge by Rajeev Batra, Punam Anand Keller, Victor J. Strecher Paperback, 406 Pages, Published 2011 by Routledge ISBN-13: 978-0-7656-2718-6, ISBN: 0-7656-2718-3 |
Marketing Issues in Transitional Economies(Reprint) by Rajeev Batra Paperback, 287 Pages, Published 2012 by Springer ISBN-13: 978-1-4613-7275-2, ISBN: 1-4613-7275-5 |
Persuasive Imagery(1st Edition) A Consumer Response Perspective by Linda M. Scott, Rajeev Batra Paperback, 464 Pages, Published 2015 by Routledge ISBN-13: 978-1-138-86130-5, ISBN: 1-138-86130-8 |
Marketing Issues in Transitional Economies by Rajeev Batra Paperback, 302 Pages, Published 2011 by Springer ISBN-13: 978-1-4615-5010-5, ISBN: 1-4615-5010-6 |
Advertising Management Aaker, David A.; Myers, John G. and Bat.(4th Edition) by David A. Aaker, Rajeev Batra, John G. Myers Paperback, 624 Pages, Published 1991 by Pearson Education (Us) ISBN-13: 978-0-13-009150-5, ISBN: 0-13-009150-2 |
Advertising Management(5th Edition) International Edition (Prentice Hall International Editions) by David A. Aaker, Rajeev Batra, John G. Myers Paperback, 754 Pages, Published 1995 by Pearson ISBN-13: 978-0-13-520917-2, ISBN: 0-13-520917-X |
Advertising Management(5th Edition) by Rajeev Batra, David A. Aaker, John G. Myers, Twain M. Paperback, 754 Pages, Published 2002 by Pearson India ISBN-13: 978-81-7758-850-7, ISBN: 81-7758-850-8 |
Advertising and Sales Promotion(3rd Edition) by Satish Kumar Batra Paperback, 638 Pages, Published 2008 by Excel Books ISBN-13: 978-81-7446-639-6, ISBN: 81-7446-639-8 |
Consumer Behaviour(2nd Edition) by Satish Kumar Batra, Akhtar Kazmi, S.M Begum Paperback, 544 Pages, Published 2009 by Excel Books ISBN-13: 978-81-7446-644-0, ISBN: 81-7446-644-4 |
Market Response Models(2nd Edition) Econometric and Time Series Analysis (International Series in Quantitative Marketing) by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz Paperback, 502 Pages, Published 2003 by Springer ISBN-13: 978-1-4020-7368-7, ISBN: 1-4020-7368-2 |