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The New Emerging Market Multinationals(1st Edition)
Four Strategies for Disrupting Markets and Building Brands
by Rajeev Batra, Amitava Chattopadhyay, Aysegul Ozsomer
Hardcover, 320 Pages, Published 2012 by Mcgraw-Hill
ISBN-13: 978-0-07-178289-0, ISBN: 0-07-178289-3






The Psychology of Design(1st Edition)
Creating Consumer Appeal
by Rajeev Batra, Colleen Seifert, Diann Brei
Paperback, 376 Pages, Published 2015 by Routledge
ISBN-13: 978-0-7656-4760-3, ISBN: 0-7656-4760-5






Leveraging Consumer Psychology for Effective Health Communications(1st Edition)
The Obesity Challenge
by Rajeev Batra, Punam Anand Keller, Victor J. Strecher
Paperback, 406 Pages, Published 2011 by Routledge
ISBN-13: 978-0-7656-2718-6, ISBN: 0-7656-2718-3






Persuasive Imagery(1st Edition)
A Consumer Response Perspective
by Linda M. Scott, Rajeev Batra
Paperback, 464 Pages, Published 2015 by Routledge
ISBN-13: 978-1-138-86130-5, ISBN: 1-138-86130-8






Marketing Issues in Transitional Economies(Reprint)
by Rajeev Batra
Paperback, 287 Pages, Published 2012 by Springer
ISBN-13: 978-1-4613-7275-2, ISBN: 1-4613-7275-5






The Psychology of Design
Creating Consumer Appeal
by Rajeev Batra, Colleen Seifert, Diann Brei
376 Pages, Published 2015 by Routledge
ISBN-13: 978-1-317-50210-4, ISBN: 1-317-50210-8






Leveraging Consumer Psychology for Effective Health Communications
the Obesity Challenge : The Obesity Challenge
by Rajeev Batra, Victor J. Strecher, Punam Anand Keller
Digital, 406 Pages, Published 2015 by Routledge
ISBN-13: 978-1-317-46616-1, ISBN: 1-317-46616-0






The New Emerging Market Multinationals
Four Strategies for Disrupting Markets and Building Brands
by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
320 Pages, Published 2012 by Mcgraw Hill Professional
ISBN-13: 978-0-07-178290-6, ISBN: 0-07-178290-7






Marketing Issues in Transitional Economies
by Rajeev Batra
Paperback, 302 Pages, Published 2011 by Springer
ISBN-13: 978-1-4615-5010-5, ISBN: 1-4615-5010-6






Cable TV Advertising
In Search of the Right Formula
by Rajeev Batra, Rashi Glazer
Hardcover, 199 Pages, Published 1989 by Praeger
ISBN-13: 978-0-89930-406-9, ISBN: 0-89930-406-0






Marketing Issues in Transitional Economies
(The William Davidson Institute Series on Transitional and Emerging Economies)
by Rajeev Batra, William Davidson Institute
Hardcover, 287 Pages, Published 1999 by Springer
ISBN-13: 978-0-7923-8498-4, ISBN: 0-7923-8498-9






Leveraging Consumer Psychology for Effective Health Communications(1st Edition)
The Obesity Challenge
by Rajeev Batra, Victor J. Strecher, Punam Anand Keller, Anand Keller, Amand Keller
Hardcover, 406 Pages, Published 2011 by Routledge
Mobipocket_Ebook
ISBN-13: 978-0-7656-2717-9, ISBN: 0-7656-2717-5






Advertising Management(4th Edition)
by David A. Aaker, Rajeev Batra, John G. Myers
Hardcover, 1,024 Pages, Published 1992 by Prentice Hall
ISBN-13: 978-0-13-014101-9, ISBN: 0-13-014101-1






The Psychology of Design
Creating Consumer Appeal Batra, Rajeev; Seifert, Colleen and Brei, Diann
by Rajeev Batra, Diann Brei, Colleen Seifert, Colleen M. Seifert, Dr Colleen Seifert
Hardcover, 376 Pages, Published 2015 by Routledge
ISBN-13: 978-0-7656-4759-7, ISBN: 0-7656-4759-1






The New Direct Marketing(3rd Edition)
How to Implement A Profit-Driven Database Marketing Strategy
by David Shepard Associates, John Jameson, Rajeev Batra
Hardcover, 736 Pages, Published 1999 by Mcgraw-Hill
ISBN-13: 978-0-07-058056-5, ISBN: 0-07-058056-1






Persuasive Imagery
by Linda M. Scott
Ebook, 441 Pages, Published 2003 by Taylor & Francis
ISBN-13: 978-1-135-63569-5, ISBN: 1-135-63569-2






Persuasive Imagery
A Consumer Response Perspective
by Linda M. Scott, Rajeev Batra
Ebook, 464 Pages, Published 2003 by Routledge
ISBN-13: 978-1-135-63568-8, ISBN: 1-135-63568-4






ADVERTISING MANAGEMENT
by Rajeev Batra
Published by Pearson India
ISBN-13: 978-93-5606-513-0, ISBN: 93-5606-513-6






Advertising Management(5th Edition)
by Rajeev Batra, David A. Aaker, John G. Myers, Twain M.
Paperback, 754 Pages, Published 2002 by Pearson India
ISBN-13: 978-81-7758-850-7, ISBN: 81-7758-850-8






Advertising Management(5th Edition)
by Rajeev Batra, John G. Myers, David A. Aaker
Hardcover, 754 Pages, Published 1995 by Prentice Hall
ISBN-13: 978-0-13-305715-7, ISBN: 0-13-305715-1



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Diann Brei

Colleen Seifert

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Victor Strecher

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Aysegul Ozsomer

Rashi Glazer


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