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 | | Persuasive Imagery(1st Edition) A Consumer Response Perspective (Advertising and Consumer Psychology) by Rajeev Batra, Linda M. Scott Hardcover, 464 Pages, Published 2003 by Routledge ISBN-13: 978-0-8058-4202-9, ISBN: 0-8058-4202-0 |
 | | Advertising Management(5th Edition) by Rajeev Batra, David A. Aaker, John G. Myers, Twain M. Paperback, 754 Pages, Published 2002 by Pearson India ISBN-13: 978-81-7758-850-7, ISBN: 81-7758-850-8 |
