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Advertising Management(5th Edition)
by Rajeev Batra, David A. Aaker, John G. Myers, Twain M.
Paperback, 754 Pages, Published 2002 by Pearson India
ISBN-13: 978-81-7758-850-7, ISBN: 81-7758-850-8

Consumer Behaviour(2nd Edition)
by Satish Kumar Batra, Akhtar Kazmi, S.M Begum
Paperback, 544 Pages, Published 2009 by Excel Books
ISBN-13: 978-81-7446-644-0, ISBN: 81-7446-644-4

Advertising and Sales Promotion(3rd Edition)
by Satish Kumar Batra
Paperback, 638 Pages, Published 2008 by Excel Books
ISBN-13: 978-81-7446-639-6, ISBN: 81-7446-639-8

Branding Israel
(a) by Grace Augustine, Rajeev Batra and David Vannette (2009, Trade Paperback)
by Rajeev Batra , Grace Augustine , David Vannette
Published 2009
ISBN-13: 978-1-61674-061-0, ISBN: 1-61674-061-2

Branding Israel
(b) by Grace Augustine and Rajeev Batra (2009, Trade Paperback)
by Rajeev Batra , Grace Augustine
Published 2009
ISBN-13: 978-1-61674-063-4, ISBN: 1-61674-063-9

P and G
Engaging Customers Through Branded Entertainment
by Rajeev Batra , Grace Augustine
Published 2009
ISBN-13: 978-1-61674-445-8, ISBN: 1-61674-445-6

Nation Branding
by Rajeev Batra , Grace Augustine
Published 2009
ISBN-13: 978-1-61674-282-9, ISBN: 1-61674-282-8

The Psychology of Design(1st Edition)
Creating Consumer Appeal
by Rajeev Batra , Colleen Seifert , Diann Brei
Paperback, 376 Pages, Published 2015 by Routledge
ISBN-13: 978-0-7656-4760-3, ISBN: 0-7656-4760-5

The Psychology of Design
Creating Consumer Appeal Batra, Rajeev; Seifert, Colleen and Brei, Diann
by Rajeev Batra , Diann Brei , Colleen Seifert , Colleen M. Seifert , Dr Colleen Seifert
Hardcover, 376 Pages, Published 2015 by Routledge
ISBN-13: 978-0-7656-4759-7, ISBN: 0-7656-4759-1

Marketing Issues in Transitional Economies
(The William Davidson Institute Series on Transitional and Emerging Economies)
by Rajeev Batra , William Davidson Institute
Hardcover, 287 Pages, Published 1999 by Springer
ISBN-13: 978-0-7923-8498-4, ISBN: 0-7923-8498-9