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Books by Pasuraman






Marketing Services
Competing Through Quality
by Leonard L. Berry, A. Parasuraman, A. Pasuraman
Paperback, 228 Pages, Published 2004 by Free Press
Mobipocket_Ebook
ISBN-13: 978-0-7432-6741-0, ISBN: 0-7432-6741-9






Marketing Services
Competing Through Quality
by Leonard L. Berry , A. Parasuraman
Hardcover, 212 Pages, Published 1991 by Free Press
ISBN-13: 978-0-02-903079-0, ISBN: 0-02-903079-X






Marketing Research(2nd Edition)
by A. Parasuraman , Ramayya Krishnan , Dhruv Grewal
Hardcover, 672 Pages, Published 2006 by South-Western College Pub
ISBN-13: 978-0-618-66063-6, ISBN: 0-618-66063-1






Delivering Quality Service
by Valarie A. Zeithaml
226 Pages, Published 2010 by Simon And Schuster
ISBN-13: 978-1-4391-3747-5, ISBN: 1-4391-3747-1






Techno-Ready Marketing
How and Why Customers Adopt Technology
by A. Parasuraman , Charles L. Colby
240 Pages, Published 2001 by Simon And Schuster
ISBN-13: 978-0-7432-1370-7, ISBN: 0-7432-1370-X






Service Quality
(Marketing Science Institute (MSI) Relevant Knowledge Series)
by Valarie A. Zeithaml , A. Parasuraman
Paperback, 86 Pages, Published 2004 by Marketing Science Institute
ISBN-13: 978-0-9657114-3-2, ISBN: 0-9657114-3-9






The Evaluation and Measurement of Library Services, 2nd Edition
by Joseph R. Matthews
446 Pages, Published 2017 by Abc-Clio
ISBN-13: 978-1-4408-5537-5, ISBN: 1-4408-5537-4






Tourism Marketing(1st Edition)
by Devashish Dasgupta
Paperback, 280 Pages, Published 2010 by Pearson India
ISBN-13: 978-81-317-3182-6, ISBN: 81-317-3182-0






Concise Encyclopedia of Professional Services Marketing
by Kenneth E. Clow , Robert E. Stevens
Ebook, 180 Pages, Published 2009 by Routledge
ISBN-13: 978-1-135-69512-5, ISBN: 1-135-69512-1






EBOOK
Services Marketing: Integrating Customer Focus Across the Firm
by Alan Wilson , Valarie Zeithaml , Mary Jo Bitner , Dwayne Gremler
587 Pages, Published 2012 by Mcgraw Hill
ISBN-13: 978-0-07-714659-7, ISBN: 0-07-714659-X

All Authors

Parasuraman

Leonard Berry




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