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Brand Equity & Advertising(1st Edition)
Advertising's Role in Building Strong Brands
by David A. Aaker, Alexander L. Biel
Hardcover, 390 Pages, Published 2016 by Psychology Press
ISBN-13: 978-1-138-15052-2, ISBN: 1-138-15052-5






Marketing Research 12E(12th Edition)
by David A. Aaker \., V. Kumar, Robert P. Leone, George S. Day
Paperback, 768 Pages, Published 2016 by Wiley
ISBN-13: 978-1-119-23872-0, ISBN: 1-119-23872-2






Marketing Research
by David A. Aaker
Published 2016 by Wiley
ISBN-13: 978-1-119-23608-5, ISBN: 1-119-23608-8






Brand Relevance
Making Competitors Irrelevant
by David A. Aaker, Mark Ashby
Audio, Published 2016 by Audible Studios On Brilliance Audio
Audiobook, Mp3 Audio, Unabridged
ISBN-13: 978-1-5113-8360-8, ISBN: 1-5113-8360-7






Outlines & Highlights for Strategic Market Management by David A. Aaker, ISBN
by Cti Reviews, Cram101 Textbook Reviews, David Aaker
Ebook, 60 Pages, Published 2016 by Cram101 Textbook Reviews
ISBN-13: 978-1-4672-4245-5, ISBN: 1-4672-4245-4






Legends in Marketing
George S. Day
by Jagdish N. Sheth, David Aaker, David J. Reibstein, Gerard J. Tellis, V. Kumar, Allan D. Shocker, George S. Day
Hardcover, 2,104 Pages, Published 2016 by Sage Publications Pvt. Ltd
ISBN-13: 978-93-5150-289-0, ISBN: 93-5150-289-9

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