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 | | Brand Equity & Advertising(1st Edition) Advertising's Role in Building Strong Brands by David A. Aaker, Alexander L. Biel Hardcover, 390 Pages, Published 2016 by Psychology Press ISBN-13: 978-1-138-15052-2, ISBN: 1-138-15052-5 |
 | | Legends in Marketing George S. Day by Jagdish N. Sheth, David Aaker, David J. Reibstein, Gerard J. Tellis, V. Kumar, Allan D. Shocker, George S. Day Hardcover, 2,104 Pages, Published 2016 by Sage Publications Pvt. Ltd ISBN-13: 978-93-5150-289-0, ISBN: 93-5150-289-9 |
David Aaker
