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 | | Strategic Market Management(3rd Edition) by David A. Aaker Paperback, 416 Pages, Published 1992 by Wiley ISBN-13: 978-0-471-53253-8, ISBN: 0-471-53253-3 |
 | | Brand Equity & Advertising(1st Edition) Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology) by Alexander L. Biel, David A. Aaker, Aaker/Biel Paperback, 432 Pages, Published 1993 by Psychology Press ISBN-13: 978-0-8058-1284-8, ISBN: 0-8058-1284-9 |
 | | Advertising Management Aaker, David A.; Myers, John G. and Bat.(4th Edition) by David A. Aaker, Rajeev Batra, John G. Myers Paperback, 624 Pages, Published 1991 by Pearson Education (Us) ISBN-13: 978-0-13-009150-5, ISBN: 0-13-009150-2 |
 | | Strategic Market Management(4th Edition) by David A. Aaker Paperback, 400 Pages, Published 1995 by Wiley ISBN-13: 978-0-471-30956-7, ISBN: 0-471-30956-7 |
David Aaker
John Myers Et Rajeev Batra David Aaker
