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Marketing Research
by David A. Aaker
Published 2016 by Wiley
ISBN-13: 978-1-119-23608-5, ISBN: 1-119-23608-8






J-B Short Format Ser.
Three Threats to Brand Relevance : Strategies That Work
by David A. Aaker
52 Pages, Published 2013 by John Wiley & Sons
ISBN-13: 978-1-118-65802-4, ISBN: 1-118-65802-7






Managing Brand Equity
by David A. Aaker
299 Pages, Published 2009 by Simon And Schuster
ISBN-13: 978-1-4391-8838-5, ISBN: 1-4391-8838-6






Teacher's Manual / Advertising Management
by David Aaker, John G. Myers
95 Pages, Published 1975 by Prentice Hall, Englewood Cliffs, New Jersey, U.S.A.
ISBN-13: 978-0-13-015982-3, ISBN: 0-13-015982-4






Brand Relevance
Making Competitors Irrelevant
by David A. Aaker, Mark Ashby
Audio, Published 2016 by Audible Studios On Brilliance Audio
Audiobook, Mp3 Audio, Unabridged
ISBN-13: 978-1-5113-8360-8, ISBN: 1-5113-8360-7






Brand Equity and Advertising
Advertising's Role in Building Strong Brands
by David A. Aaker, Alexander L. Biel
Digital, 390 Pages, Published 2013 by Psychology Press Ltd
ISBN-13: 978-1-317-75982-9, ISBN: 1-317-75982-6






Brand Leadership
by David A. Aaker, Erich Joachimsthaler
Digital, 352 Pages, Published 2012 by Simon & Schuster Ltd
ISBN-13: 978-1-4711-0437-4, ISBN: 1-4711-0437-0






Building Strong Brands
by David A. Aaker
Digital, 400 Pages, Published 2012 by Simon & Schuster Ltd
ISBN-13: 978-1-4711-0438-1, ISBN: 1-4711-0438-9






Strategic Market Management(12th Edition)
by David A. Aaker, Christine Moorman
482 Pages, Published 2023 by John Wiley & Sons
ISBN-13: 978-1-119-80286-0, ISBN: 1-119-80286-5






The Bereavement Ministry Program(Loose Leaf)
A Comprehensive Guide for Churches
by Jan Nelson, David Aaker
Ring-Bound, 288 Pages, Published 2009 by Ave Maria Press
ISBN-13: 978-1-59471-192-3, ISBN: 1-59471-192-5






Owning Game-Changing Subcategories
Uncommon Growth in the Digital Age
by David Aaker
222 Pages, Published 2020 by Morgan James Publishing
ISBN-13: 978-1-64279-891-3, ISBN: 1-64279-891-6






Creating Signature Stories
Strategic Messaging that Energizes, Persuades and Inspires
by David Aaker
191 Pages, Published 2018 by Morgan James Publishing
ISBN-13: 978-1-68350-612-6, ISBN: 1-68350-612-X






Aaker on Branding
20 Principles That Drive Success
by David Aaker
220 Pages, Published 2014 by Morgan James Publishing
ISBN-13: 978-1-61448-833-0, ISBN: 1-61448-833-9






Marken Erfolgreich Gestalten
Die 20 Wichtigsten Grundsätze der Markenführung
by David Aaker, Florian Stahl, Felix Stöckle
195 Pages, Published 2015 by Springer-Verlag
ISBN-13: 978-3-658-06386-3, ISBN: 3-658-06386-6






Investigacin̤ de mercados
by David Aaker, George Day
715 Pages, Published 1995
ISBN-13: 978-968-422-286-1, ISBN: 968-422-286-6

All Authors

David Aaker

John Myers

Alexander Biel

Erich Joachimsthaler

Christine Moorman

Jan Nelson

Felix Stöckle

Florian Stahl

George Day


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All Years

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