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The New Emerging Market Multinationals
Four Strategies for Disrupting Markets and Building Brands
by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
320 Pages, Published 2012 by Mcgraw Hill Professional
ISBN-13: 978-0-07-178290-6, ISBN: 0-07-178290-7






The New Emerging Market Multinationals(1st Edition)
Four Strategies for Disrupting Markets and Building Brands
by Rajeev Batra, Amitava Chattopadhyay, Aysegul Ozsomer
Hardcover, 320 Pages, Published 2012 by Mcgraw-Hill
ISBN-13: 978-0-07-178289-0, ISBN: 0-07-178289-3






Marketing Issues in Transitional Economies
by Rajeev Batra
Paperback, 302 Pages, Published 2011 by Springer
ISBN-13: 978-1-4615-5010-5, ISBN: 1-4615-5010-6






Nation Branding
by Rajeev Batra, Grace Augustine
Published 2009
ISBN-13: 978-1-61674-283-6, ISBN: 1-61674-283-6






P and G
Engaging Customers Through Branded Entertainment
by Rajeev Batra, Grace Augustine
Published 2009
ISBN-13: 978-1-61674-446-5, ISBN: 1-61674-446-4






P and G
Engaging Customers Through Branded Entertainment
by Rajeev Batra, Grace Augustine
Published 2009
ISBN-13: 978-1-61674-445-8, ISBN: 1-61674-445-6






Nation Branding
by Rajeev Batra, Grace Augustine
Published 2009
ISBN-13: 978-1-61674-282-9, ISBN: 1-61674-282-8






Branding Israel
(a) by Grace Augustine, David Vannette and Rajeev Batra (2009, E-book)
by Rajeev Batra, Grace Augustine, David Vannette
ISBN-13: 978-1-61674-062-7, ISBN: 1-61674-062-0






Leveraging Consumer Psychology for Effective Health Communications
The Obesity Challenge
by Rajeev Batra, Punam Anand Keller, Victor J. Strecher
Paperback, 421 Pages, Published by M.E. Sharpe
ISBN-13: 978-0-7656-2719-3, ISBN: 0-7656-2719-1






Branding Israel
(a) by Grace Augustine, Rajeev Batra and David Vannette (2009, Trade Paperback)
by Rajeev Batra, Grace Augustine, David Vannette
Published 2009
ISBN-13: 978-1-61674-061-0, ISBN: 1-61674-061-2






The Psychology of Design(1st Edition)
Creating Consumer Appeal
by Rajeev Batra, Colleen Seifert, Diann Brei
Paperback, 376 Pages, Published 2015 by Routledge
ISBN-13: 978-0-7656-4760-3, ISBN: 0-7656-4760-5






Marketing Issues in Transitional Economies(Reprint)
by Rajeev Batra
Paperback, 287 Pages, Published 2012 by Springer
ISBN-13: 978-1-4613-7275-2, ISBN: 1-4613-7275-5






Leveraging Consumer Psychology for Effective Health Communications(1st Edition)
The Obesity Challenge
by Rajeev Batra, Punam Anand Keller, Victor J. Strecher
Paperback, 406 Pages, Published 2011 by Routledge
ISBN-13: 978-0-7656-2718-6, ISBN: 0-7656-2718-3






Leveraging Consumer Psychology for Effective Health Communications(1st Edition)
The Obesity Challenge
by Rajeev Batra, Victor J. Strecher, Punam Anand Keller, Anand Keller, Amand Keller
Hardcover, 406 Pages, Published 2011 by Routledge
Mobipocket_Ebook
ISBN-13: 978-0-7656-2717-9, ISBN: 0-7656-2717-5






Marketing Issues in Transitional Economies
(The William Davidson Institute Series on Transitional and Emerging Economies)
by Rajeev Batra, William Davidson Institute
Hardcover, 287 Pages, Published 1999 by Springer
ISBN-13: 978-0-7923-8498-4, ISBN: 0-7923-8498-9






Cable TV Advertising
In Search of the Right Formula
by Rajeev Batra, Rashi Glazer
Hardcover, 199 Pages, Published 1989 by Praeger
ISBN-13: 978-0-89930-406-9, ISBN: 0-89930-406-0






Branding Israel
(b) by Grace Augustine and Rajeev Batra (2009, E-book)
by Rajeev Batra, Grace Augustine
ISBN-13: 978-1-61674-064-1, ISBN: 1-61674-064-7






The Psychology of Design
Creating Consumer Appeal Batra, Rajeev; Seifert, Colleen and Brei, Diann
by Rajeev Batra, Diann Brei, Colleen Seifert, Colleen M. Seifert, Dr Colleen Seifert
Hardcover, 376 Pages, Published 2015 by Routledge
ISBN-13: 978-0-7656-4759-7, ISBN: 0-7656-4759-1






Branding Israel
(b) by Grace Augustine and Rajeev Batra (2009, Trade Paperback)
by Rajeev Batra, Grace Augustine
Published 2009
ISBN-13: 978-1-61674-063-4, ISBN: 1-61674-063-9






Persuasive Imagery
A Consumer Response Perspective
by Linda M. Scott, Rajeev Batra
Ebook, 464 Pages, Published 2003 by Routledge
ISBN-13: 978-1-135-63568-8, ISBN: 1-135-63568-4



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