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Harvard Business Review on Brand Management(1st Edition)
(Harvard Business Review Paperback Series)
by David A. Aaker, Erich Joachimsthaler, John Quelch, David Harding, Harvard Business Review, Regina Fazio Maruca, David Kenny, Vijay Vishwanath, Mark Jonathan
Paperback, 204 Pages, Published 1999 by Harvard Business Press
ISBN-13: 978-1-57851-144-0, ISBN: 1-57851-144-5






Gestión de marcas
by Harvard Business Review, Germán Orbegozo Iturriarte, Aa. Vv.
Paperback, 232 Pages, Published 1900 by Ediciones Deusto
ISBN-13: 978-84-234-2248-7, ISBN: 84-234-2248-8






Brand Portfolio Strategy(Reprint)
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by David A. Aaker
Paperback, 368 Pages, Published 2020 by Free Press
ISBN-13: 978-1-982146-52-8, ISBN: 1-982146-52-4






Marketing Research
by V. Kumar , Robert P. Leone , David A. Aaker , George S. Day
Paperback, Published 2018 by John Wiley & Sons Inc
ISBN-13: 978-1-119-49758-5, ISBN: 1-119-49758-2






Strategic Market Management 11E(11th Edition)
by Christine Moorman , David A. Aaker
Paperback, 400 Pages, Published 2017 by John Wiley & Sons Inc
ISBN-13: 978-1-119-39220-0, ISBN: 1-119-39220-9






Marketing Research,(12th Edition)
by David Allen Aaker , V. Kumar , Robert P. Leone , George S. Day
Paperback, 760 Pages, Published 2015 by Wiley
ISBN-13: 978-1-119-35527-4, ISBN: 1-119-35527-3






Brand Relevance
Making Competitors Irrelevant
by David A. Aaker , Mark Ashby
Audio, Published 2016 by Audible Studios On Brilliance Audio
Audiobook, Mp3 Audio, Unabridged
ISBN-13: 978-1-5113-8360-8, ISBN: 1-5113-8360-7






Marketing Research 12E(12th Edition)
by David A. Aaker \. , V. Kumar , Robert P. Leone , George S. Day
Paperback, 768 Pages, Published 2016 by Wiley
ISBN-13: 978-1-119-23872-0, ISBN: 1-119-23872-2






Brand Equity & Advertising(1st Edition)
Advertising's Role in Building Strong Brands
by David A. Aaker , Alexander L. Biel
Hardcover, 390 Pages, Published 2016 by Psychology Press
ISBN-13: 978-1-138-15052-2, ISBN: 1-138-15052-5






Strategic Market Management(10th Edition)
by David A. Aaker
Paperback, 336 Pages, Published 2013 by Wiley
ISBN-13: 978-1-118-58286-2, ISBN: 1-118-58286-1

All Authors

Harvard Business Review

David Kenny

Vijay Vishwanath

David Harding

David Aaker

Erich Joachimsthaler

Mark Jonathan

Regina Fazio Maruca

John Quelch

Jonathan Mark


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English




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