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The Psychology of Design
Creating Consumer Appeal
by Rajeev Batra, Colleen Seifert, Diann Brei
376 Pages, Published 2015 by Routledge
ISBN-13: 978-1-317-50209-8, ISBN: 1-317-50209-4






Nation Branding
by Rajeev Batra, Grace Augustine
Published 2009
ISBN-13: 978-1-61674-282-9, ISBN: 1-61674-282-8






The New Emerging Market Multinationals
Four Strategies for Disrupting Markets and Building Brands
by Rajeev Batra, Amitava Chattopadhyay
Published 2012
ISBN-13: 978-1-280-67966-7, ISBN: 1-280-67966-2






Marketing Issues in Transitional Economies
by Rajeev Batra
287 Pages, Published 2012 by Springer Science & Business Media
ISBN-13: 978-1-4615-5009-9, ISBN: 1-4615-5009-2






P and G
Engaging Customers Through Branded Entertainment
by Rajeev Batra, Grace Augustine
Published 2009
ISBN-13: 978-1-61674-446-5, ISBN: 1-61674-446-4






Nation Branding
by Rajeev Batra, Grace Augustine
Published 2009
ISBN-13: 978-1-61674-283-6, ISBN: 1-61674-283-6






Persuasive Imagery
A Consumer Response Perspective
by Linda M. Scott, Rajeev Batra
Digital, 464 Pages, Published 2003 by Lawrence Erlbaum Associates Inc
ISBN-13: 978-1-4106-0725-6, ISBN: 1-4106-0725-9






The New Direct Marketing
How to Implement a Profit-Driven Database Marketing Strategy
by Rajeev Batra
Published 1999
ISBN-13: 978-0-07-138343-1, ISBN: 0-07-138343-3






The New Direct Marketing(2nd Edition)
How to Implement a Profit-Driven Database Marketing Strategy
by David Shepard Association, Rajeev Batra
Hardcover, 512 Pages, Published 1994 by Irwin Professional Pub
ISBN-13: 978-1-55623-809-3, ISBN: 1-55623-809-6






Sm Advertising Management I/M(4th Edition)
by David A. Aaker, Rajeev Batra, John G. Myers
Paperback, 325 Pages, Published 1992 by Pearson Higher Education
ISBN-13: 978-0-13-014119-4, ISBN: 0-13-014119-4






Leveraging Consumer Psychology for Effective Health Communications
The Obesity Challenge
by Rajeev Batra, Punam Anand Keller, Victor J. Strecher
Paperback, 421 Pages, Published by M.E. Sharpe
ISBN-13: 978-0-7656-2719-3, ISBN: 0-7656-2719-1






Advertising Management Text/ Cases Pkg(4th Edition)
by David A. Aaker, Rajeev Batra, John G. Myers, Asker Greyser
Paperback, 2,200 Pages, Published 1992 by Prentice Hall
ISBN-13: 978-0-13-089558-5, ISBN: 0-13-089558-X






The New direct marketing(2nd Edition)
How to implement a profit-driven database marketing strategy
by David Shepard Associates, Rajeev Batra
Hardcover, 535 Pages, Published 1990 by Dow Jones-Irwin
ISBN-13: 978-1-55623-317-3, ISBN: 1-55623-317-5






The Psychology of Design
Creating Consumer Appeal Batra, Rajeev; Seifert, Colleen and Brei, Diann
by Rajeev Batra, Diann Brei, Colleen Seifert, Colleen M. Seifert, Dr Colleen Seifert
Hardcover, 376 Pages, Published 2015 by Routledge
ISBN-13: 978-0-7656-4759-7, ISBN: 0-7656-4759-1






Branding Israel
(b) by Grace Augustine and Rajeev Batra (2009, Trade Paperback)
by Rajeev Batra, Grace Augustine
Published 2009
ISBN-13: 978-1-61674-063-4, ISBN: 1-61674-063-9






Branding Israel
(a) by Grace Augustine, Rajeev Batra and David Vannette (2009, Trade Paperback)
by Rajeev Batra, Grace Augustine, David Vannette
Published 2009
ISBN-13: 978-1-61674-061-0, ISBN: 1-61674-061-2






Branding Israel
(b) by Grace Augustine and Rajeev Batra (2009, E-book)
by Rajeev Batra, Grace Augustine
ISBN-13: 978-1-61674-064-1, ISBN: 1-61674-064-7






Branding Israel
(a) by Grace Augustine, David Vannette and Rajeev Batra (2009, E-book)
by Rajeev Batra, Grace Augustine, David Vannette
ISBN-13: 978-1-61674-062-7, ISBN: 1-61674-062-0






Persuasive Imagery
A Consumer Response Perspective
by Linda M. Scott, Rajeev Batra
Ebook, 464 Pages, Published 2003 by Routledge
ISBN-13: 978-1-135-63568-8, ISBN: 1-135-63568-4






Advertising Management(5th Edition)
by Rajeev Batra, David A. Aaker, John G. Myers, Twain M.
Paperback, 754 Pages, Published 2002 by Pearson India
ISBN-13: 978-81-7758-850-7, ISBN: 81-7758-850-8



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